When's Lunch Studio
Brian Bailey is a material specialist and brand development director working across commercial furniture, product education, and market strategy. His professional background spans SOM, Muuto, Knoll, Cappellini, and Zanotta—focused on bringing design to North America, building brand recognition, and teaching the context behind products that shape everyday life. When's Lunch Studio operates as a parallel material laboratory, testing ideas, pushing boundaries, and exploring applications beyond commercial constraints. Open to representation opportunities.
Services
Building brand recognition and market positioning for furniture manufacturers and design companies across North America. Strategy, education, and relationship development.
Teaching design history, product context, and brand narrative. Helping customers and stakeholders understand why products matter and how they shape everyday life.
Investigating new and existing materials, their boundaries, and applications. Testing ideas and pushing material limits in a dedicated studio environment.
Consulting on historic restoration projects, material authenticity, and preservation strategies. Bringing context and precision to period-appropriate work.
Contact
Studio
3515 N. Kenton Ave. Chicago, IL